The fastest growing trend in the global functional beverage market are waters infused with herbal ingredients. Market Analysts predict the Compound Annual Growth Rate (CAGR) for the billion dollar global functional water market will grow by nearly 9% from now through 2022. NewYou is poised to enter the market with several uniquely positioned breakthrough product categories that target two trends emerging in that arena: the growing consumer demand for water with nutriceutical-type benefits, and the growing desire to be a more “Conscious” consumer.
With a philosophy that centers around the concept that “One DROP Can Change The World”, New You’s flagship functional water product will be DROPS infused with our proprietary Nano-CBD Active technology. It’s not only positioned to capitalize on the growing trends in vitamin-infused functional waters, but also the $7.1 Billion Cannabidiol (CBD) market. According to Forbes magazine the cannabidiol (CBD) market is estimated to grow by 700% by 2020. DROPS uses a revolutionary technology that provides the health-enhancing benefits of CBD oil in nano-sized particles (the size that can move through cells’ membranes) that are encased in water molecules. The initial DROPS offering will be a pure Nano-CBD Active formula that’s tasteless and colorless. Our Nano-CBD Active technology is a game-changer. It allows us to break apart larger CBD particles into hundreds of thousands of smaller individual particles and literally encase them into nano-size water clusters. The end result is nano CBD-infused liquid enhancer that has the greatest potential of delivering the benefits of CBD more effectively at the cellular level than standard CBD delivery systems. This gives it wide market appeal as CBD can easily be added to any water, beverage with just a few drops without any aftertaste. It also provides the opportunity to expand the DROPS line by adding natural flavors and vitamin and herbal enhancements.
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